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Friday, May 6 • 08:30 - 09:30
Keynote Address by Mitch Joel: Algorithm - The Future of Brands

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We live in a culture of change. Most brands are overwhelmed by the massive shifts they have to make to their business models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several new (and dramatic) realities that will force businesses to rethink many of their commonly held beliefs about what works in business today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how consumers have become that much more efficient in this very different landscape. Algorhythm is your compass.

Moderators
avatar for Chris Burdge

Chris Burdge

Co-Founder, bWEST Communications Inc.
Chris is the Founder of SOHO Victoria, the Co-Founder of Social Media Camp and CEO of bWEST Communications Inc., a leading digital marketing firm here in Victoria BC. | | Since 1994 Chris has been leveraging Internet based communications to build brands for companies such as BMW, Royal Bank, and Nestle Purina, as well as BC based businesses like the Victoria International Airport, Island Savings and Oak Bay Marine Group. He has led the... Read More →

Speakers
avatar for Mitch Joel

Mitch Joel

President, Mirum
When Google wants to explain innovation and marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." Mitch Joel is President of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees (although he prefers the title... Read More →


Friday May 6, 2016 08:30 - 09:30
"B" Salon

Attendees (252)