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Friday, May 6 • 08:30 - 09:30
Keynote Address by Mitch Joel: Algorithm - The Future of Brands

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We live in a culture of change. Most brands are overwhelmed by the massive shifts they have to make to their business models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several new (and dramatic) realities that will force businesses to rethink many of their commonly held beliefs about what works in business today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how consumers have become that much more efficient in this very different landscape. Algorhythm is your compass.

Moderators
avatar for Chris Burdge

Chris Burdge

Co-Founder, Social Media Camp
In 2010 Chris co-founded Social Media Camp, Canada’s largest conference dedicated to the exploration and sharing of ideas and insights around social media.The founder of bWEST Communications, Chris has been an online marketing professional working in Canada and Japan for over 2... Read More →

Speakers
avatar for Mitch Joel

Mitch Joel

President, Mirum
Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and in 2006 he was named one of the most influential authorities on blog marketing in the world. Mitch Joel is president of Mirum - a global digital marketing agency operating in close to 20 countries with over 2000... Read More →


Friday May 6, 2016 08:30 - 09:30 PDT
"B" Salon