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Friday, May 6 • 11:05 - 11:50
#RoadToRyerson: Earning Attention With A Proper Social Campaign

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Social Media is but a communication tool we use to do what we’ve been doing for centuries: tell stories. In a world with more distractions than there's ever been, we are fighting hard to make people listen to those stories and capitalize on the economy of attention. My experience has planted me firmly in marketing for the 18-24 demographic; an age with multiple competing priorities. Through the award-winning #RoadToRyerson campaign as a case study, I will demonstrate step-by-step how to create a social media campaign that goes beyond the quantifiable and into the impact you can have. By meeting people where they are, you will effectively earn that attention.

avatar for Bailey Parnell

Bailey Parnell

Founder & CEO. Public Speaker. Digital Marketing Specialist., SkillsCamp & Ryerson University
Bailey is an award-winning digital marketing professional with a passion and talent for helping people and brands tell their stories better. Her work and expertise have been featured on CBC, CTV & in other local Toronto media. Bailey recently founded SkillsCamp, a school for the soft skills. She also currently works in digital marketing at Ryerson University, Canada's leader in innovative, career-focused education and at Splash Effect, a... Read More →

Friday May 6, 2016 11:05 - 11:50
"C" Salon

Attendees (138)