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Thursday, May 5
 

09:00

YouTube and Social Video Master Class with Steve Dotto
Ready to up your game on YouTube and Social Video?

This three hour Master Class, an optional add-on, is your answer to social video success.

This class requires a separate registration. For complete details, visit socialmediacamp.ca/master

Speakers
avatar for Steve Dotto

Steve Dotto

Speaker, Dotto Tech
Spending 15 years teaching Canadians how to use and embrace technology has given Steve a unique perspective on the changing world; a perspective that he shares with energy and passion. A background in comedy, including stints in theatre and with Second City, contribute to make Steve an engaging, relevant, often irreverent, and highly entertaining speaker. | |


Thursday May 5, 2016 09:00 - 12:00
Lecture Theatre

12:00

Registration | Mix and Mingle
Get an early start on the conference, and don't miss a minute of networking!

Thursday May 5, 2016 12:00 - 15:45
Lower Level

12:30

#SMCamp Orientation 2016 -How To Get The Most Out Of Social Media Camp... and Life
Twitter, Instagram, Facebook, Linkedin - These are all powerful ways to share information amongst hundreds and thousands of people; and while our first speaker encourages this, he asks we also take time this weekend to put down our phones and personally connect - really connect - with the incredible folks attending Social Media Camp and offer strategies to help make the weekend both productive and amazing. 


Speakers
avatar for David Knapp-Fisher

David Knapp-Fisher

Speaker
Spending 30+ years wearing the multiple hats of owner, manager and corporate trainer in both hospitality and sales, David Knapp-Fisher knows the importance and value of connecting with passionate, like-minded people. In fact, this idea of "personal connection" is the very cornerstone of all the work David does with clients today. | As a self-described “Traveller, Writer and Storyteller” David has conducted personal development sessions... Read More →


Thursday May 5, 2016 12:30 - 13:10
Lecture Theatre

13:10

Social Media 101 Panel and Q&A
Wondering where to get started with Social Media in 2016? What's working for small businesses and other organizations. What platforms should you focus on?

This Q&A panel will address these questions and yours in a casual and entertaining style. 

Moderators
avatar for Paul Holmes

Paul Holmes

Co-Founder, Social Media Camp
Paul Holmes is a technology industry veteran, with 25 years experience working in technology roles. | | He is probably best known as co-organizer of Social Media Camp, the largest annual Social Media event in Canada. In March, 2013, Paul and his Social Media Camp co-presenter Chris Burdge were honoured as 10 to Watch winners by Victoria’s top business publication, Douglas Magazine. | | In addition to his role with Social Media Camp... Read More →

Speakers
avatar for Asmaa Methqal

Asmaa Methqal

On-demand CMO, MAESTRA
Asmaa is an executive-level professional with over 18 years of expertise on both the agency and client-side, working for various large industries delivering proactive, innovative and customized online solutions. | | She has a dynamic blend of marketing, branding, technology, communications, sales, and technical expertise that allow her to provide companies and multi-disciplinary teams with powerful insights on how to build flexible... Read More →
avatar for Robyn Quinn

Robyn Quinn

Panel, Big Bang Communications
Owner and Principal Consultant of Big Bang Communications Robyn Quinn is a dynamic marketing communications professional with 20 years experience including military, technology, government, not-for-profit, association, entertainment, retail and transportation sectors. She currently instructs  Digital Content Strategy and Content Development for Camosun College, Digital Marketing Certificate. Robyn is the ALE (Authorized Local Expert) on... Read More →
avatar for Laurel Anne Stark

Laurel Anne Stark

Speaker, The New Media Group
Laurel Anne Stark has helped thousands of people net better results online since she began her career in web marketing in 2003. A top rated author, speaker and presenter,  Laurel Anne is also the founder & CEO of The New Media Group, a Google Partnered company dedicated to empowering entrepreneurs to get web marketing. 


Thursday May 5, 2016 13:10 - 13:50
Lecture Theatre

13:50

Announcements
This is where the big news about social events and other unique features of this year's event are announced.

Moderators
avatar for Paul Holmes

Paul Holmes

Co-Founder, Social Media Camp
Paul Holmes is a technology industry veteran, with 25 years experience working in technology roles. | | He is probably best known as co-organizer of Social Media Camp, the largest annual Social Media event in Canada. In March, 2013, Paul and his Social Media Camp co-presenter Chris Burdge were honoured as 10 to Watch winners by Victoria’s top business publication, Douglas Magazine. | | In addition to his role with Social Media Camp... Read More →

Thursday May 5, 2016 13:50 - 14:00
Lecture Theatre

14:00

Networking Break
Thursday May 5, 2016 14:00 - 14:15
Lecture Theatre

14:15

The 2016 "Social Media Talk Show"
Hosted by futureproof brand specialist Marc Stoiber, this entertaining and informative staple of #SMCamp will take a lens to the world of Social Media in 2016. Prepare for unvarnished revelations, edgy insights and twisted humour as Marc's panel tells it like it is.

Moderators
avatar for Morgan Cranny

Morgan Cranny

Comedian for Talk Show, Natural Resources Canada / Myself
Actor, Improviser, Comedian and Master of Science. Morgan is member of the award winning Atomic Vaudeville and Sin City the Live Improvised Serial. He has been writing and performing for 15 years and has been fortunate enough to perform nationally and internationally . When not trying to get people to laugh at him, he makes science for the federal government in forestry. He's hopelessly addicted to social media doesn't want to brag but has... Read More →

Speakers
avatar for Bosco Anthony

Bosco Anthony

bosco@boscoanthony.com, Tribe 1
Bosco Anthony, an international keynote speaker and influencer in the business and digital community was born in Tanzania, East Africa and currently resides in North Vancouver, British Columbia.   A passionate digital and live storyteller, Bosco has spoken in 40 cities and has completed over 148 speaking engagements, including Digital Camp, Social Media Camp (3 years in a row), Social Media Week and received a standing ovation for his... Read More →
avatar for Vicki McLeod

Vicki McLeod

President, Main Street Communications Ltd.
Vicki is the author of #Untrending: A Field Guide To Social Media That Matters, How to Post, Tweet, and Like Your Way to a More Meaningful Life. For more than two decades Vicki has worked with businesses, organizations and governments to create and sustain meaningful communications and marketing strategies. A business and personal coach, consultant and trainer, Vicki is an advocate for everyday happiness, mindfulness, and living a passionate... Read More →
avatar for Barbara Pender

Barbara Pender

Speaker, Social Sage
Barbara Pender, (Social Sage) is a Certified Social Media Strategist,  In 2014, she was nominated as Collaborator of the Year and in 2015 she was nominated and honored as Networker of the Year. Barbara is an International Speaker and Bestselling author of the anthology books BOLD with Les Brown and The Relationship Age with Mari Smith.  BOLD was nominated 2015 Small Business Book Awards in the category of... Read More →


Thursday May 5, 2016 14:15 - 15:15
Lecture Theatre

15:45

Coaching Orientation

IMPORTANT! You MUST sign up ahead of time for a coach assignment.

Sign up here.


During this time block, meet with your coach to discuss your coaching needs, how to contact your coach, and to plan follow-up meetings throughout the conference.


Moderators
avatar for Sean Smith

Sean Smith

Speaker, That Social Media Guy
Sean Smith is a Campbell River based Social Media Educator who is all about community. Sean works with Schools, Youth Organizations and Small Businesses, helping educate them on effective use of Social Media and Social Media tools. Sean is also a passionate advocate for Social Media Safety and Anti-CyberBullying in schools, as well. Sean is editor of the Social Media Camp blog and the organizer of the popular Social Media Camp "Coaches".

Thursday May 5, 2016 15:45 - 16:45
Lower Level

17:00

Prodigy Mingle

Looking for a bit of fun, and networking with some great local business leaders?

Social Media Camp attendees are invited to join with members of the Greater Victoria Chamber of Commerce at their monthly Prodigy Group mingle, across the street from the Victoria Conference Center at the Strathcona Hotel Rooftop Patio.

A separate registration is necessary. Click here for information.

Thursday May 5, 2016 17:00 - 19:00
Offsite Location

18:00

Aspirations - Gala Premiere Fundraiser
Last year at Social Media Camp, FORTRESS Foundation launched their incredible film initiative to educate kids and the rest of us about sexual exploitation.

Since this launch, their team has been incredibly busy filming, editing and getting the first film prepared for it's first screening - happening Thursday, May 5th at 7pm.

If you'd like to see it, FORTRESS is hosting a Fundraiser and Private Premiere in the Parkside Hotel theater - walking distance from the conference center - as well as an interactive tour of one of the scenes of their film with live in character engagement.

Additional ticket is required.

Click here for more information or to purchase a ticket. 

Thursday May 5, 2016 18:00 - 21:00
Offsite Location

19:00

CANADALAND Podcast Recording at The University of Victoria
Renowned journalist and 2016 keynote speaker Jesse Brown will be doing an exclusive live CANADALAND podcast recording at the University of Victoria, presented by CFUV.

He will be interviewing Rob Germain, CHEK's News Director.

CANADLAND is one of the most popular podcasts in the country. This recording will be listened to by 10s of thousands of Canadians, but you have a chance to see it live!

A separate ticket is required. Click here to register. 

Speakers
avatar for Jesse Brown

Jesse Brown

Digital Media Expert | Disruptive Journalist | Futurist, CANADALAND
What does the future hold for Canada? Are our institutions and economy at odds with rapid technological and cultural change? Are we keeping up? From business to government to media, disruption is here. Technology and media expert Jesse Brown explains the challenging shifts ahead, and how to stay on top of them. Jesse Brown runs Canadaland, the crowd-funded news site that has disrupted the way the Canadian media works. He pioneered a new business... Read More →


Thursday May 5, 2016 19:00 - 21:00
Offsite Location
 
Friday, May 6
 

07:15

08:15

Welcome & Opening Address
Don't miss the Official Opening of Social Media Camp 2016.

Announcements and agenda changes are also communicated during this time. To stay current with schedule changes, have smc2016.sched.org open on your mobile device.

Speakers
avatar for Chris Burdge

Chris Burdge

Co-Founder, bWEST Communications Inc.
Chris is the Founder of SOHO Victoria, the Co-Founder of Social Media Camp and CEO of bWEST Communications Inc., a leading digital marketing firm here in Victoria BC. | | Since 1994 Chris has been leveraging Internet based communications to build brands for companies such as BMW, Royal Bank, and Nestle Purina, as well as BC based businesses like the Victoria International Airport, Island Savings and Oak Bay Marine Group. He has led the... Read More →
avatar for Lisa Helps

Lisa Helps

Friday Welcome, City of Victoria
Lisa spends much of her time working in the community on place-based solutions to global and national challenges, and to increasing citizen engagement. She was founder and Executive Director of Community Micro Lending, an enterprising non-profit which helps to build a vibrant local economy, foster sustainable business, reduce local poverty, and empower people. At Community Micro Lending, Lisa helped to launch Canada’s first peer-to-peer... Read More →


Friday May 6, 2016 08:15 - 08:30
"B" Salon

08:30

Keynote Address by Mitch Joel: Algorithm - The Future of Brands
We live in a culture of change. Most brands are overwhelmed by the massive shifts they have to make to their business models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several new (and dramatic) realities that will force businesses to rethink many of their commonly held beliefs about what works in business today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how consumers have become that much more efficient in this very different landscape. Algorhythm is your compass.

Moderators
avatar for Chris Burdge

Chris Burdge

Co-Founder, bWEST Communications Inc.
Chris is the Founder of SOHO Victoria, the Co-Founder of Social Media Camp and CEO of bWEST Communications Inc., a leading digital marketing firm here in Victoria BC. | | Since 1994 Chris has been leveraging Internet based communications to build brands for companies such as BMW, Royal Bank, and Nestle Purina, as well as BC based businesses like the Victoria International Airport, Island Savings and Oak Bay Marine Group. He has led the... Read More →

Speakers
avatar for Mitch Joel

Mitch Joel

President, Mirum
When Google wants to explain innovation and marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." Mitch Joel is President of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees (although he prefers the title... Read More →


Friday May 6, 2016 08:30 - 09:30
"B" Salon

09:35

Networking Break
This is your time to meet others, chat, visit the Knowledge Cafe, check out the exhibitors, chill at the #UsedParty, and otherwise get the most of your #SMCamp experience.

Friday May 6, 2016 09:35 - 09:55
"B" Salon

09:55

Corporate Intimacy: A Challenge to Brand Storytellers

How do you create meaningful, emotionally engaging content that moves your audience to action? The secret, according to expert storyteller Jordan Bower, is intimacy. 

In this highly interactive discussion, Jordan will show you how Silicon Valley start-ups are integrating intimacy into their design process to improve their collaboration and creativity. Using research from anthropologists and Hollywood directors, he'll help you understand how intimacy within your creative team leads to deeper engagement with your audience. And he'll challenge you to heed the Brand Storyteller's call -- and transform your story into guidance and motivation.




Speakers
avatar for Jordan Bower

Jordan Bower

Speaker, Inspired Communications
Jordan Bower is an Expert in Corporate Intimacy. In his work, he guides clients to apply ancient storytelling concepts to modern design processes, developing alignment and deep human engagement through their organizational narrative. He speaks at events like Social Media Camp, Thinklandia and the 2015 Future of Storytelling Summit in New York City, where he was listed alongside luminary speakers like Al Gore, Margaret Atwood and... Read More →


Friday May 6, 2016 09:55 - 10:45
"A" Salon

09:55

Curating Your Digital Footprint
This presentation is geared for educators, those new to social media, or young people just on the cusp of their careers. "Digital Skills for Your Career: Planning, Impact, and Smart Practices" If you have to pause and think about it, you probably shouldn’t be posting it. This workshop will offer hands on workshopping about how to curate a professional digital footprint. We will speak to smart practices and what to avoid. Is your content up to date? Relevant? What gaps do you have and what areas are you rocking your digital footprint? We will also provide information for delegates to takeaway, as we assume that some will be educators or looking for work themselves. We will speak to the importance of reading the Terms of Service and thinking about how you want to be in charge of your digital identity. The presenters are representing Gen X and the Millennials.   

Speakers
avatar for Janni Aragon Aragon

Janni Aragon Aragon

Speaker, University of Victoria
Janni  Aragon, PhD, is an Academic Administrator with 18 years of teaching and ten of them at UVIC in Political Science and Women’s Studies. In 2013 she was the recipient of the Excellence in Teaching Award from the Faculty of Social Sciences. She currently serves as the Chair of the Senate Committee on Learning and Teaching and Chair of the Teaching, Learning, and Technology Committee.  She has extensive experience with... Read More →


Friday May 6, 2016 09:55 - 10:45
"C" Salon

09:55

The Digital Cleanse
After 25 years on the Internet, Angela Crocker realized she (and most others with digital DNA) have an unwieldy amount of data. Photographs, social accounts, blog posts and old university essays fill hard drives and the cloud.  Few individuals, and even fewer businesses, truly know what information they have available nor where to find it.  Based on Angela’s two year journey to embark on a digital cleanse, session attendees will learn strategies to declutter their data, organize their information, sort out accessibility and make a plan to keep their digital “paper tiger” under control.  It’s time for us all to take charge of our digital lifestyles.

Speakers
avatar for Angela Crocker

Angela Crocker

Speaker, Angela Crocker & Associates
Angela Crocker helps businesses communicate. She’s a writer, a teacher and an information organizer. Trained as both a business writer and a technical writer, Angela draws on her twenty years of business experience in marketing, fundraising, entrepreneurship, leadership and teaching.  A published author, Angela’s first book was The Complete Idiot’s Guide to Creating a Social Network followed by The B4 Plan, an audiobook... Read More →


Friday May 6, 2016 09:55 - 10:45
"B" Salon

09:55

Security Roundtable
It's an arms race out there!

Threats like phishing, hacking and DDOS have been around for ages. The new era of cyber threats are far worse. Heard of Crypto?

How can we avoid these? Who's behind them? What do we do when we are attacked? How should this change how we use social media? What are the best practices for sharing content and avoid potential threats (or the illusion of potential threats).

This panel will examine all this, and take your questions. 

Moderators
avatar for Jason Jubinville

Jason Jubinville

Speaker, Echosec Systems Ltd.
Jason Jubinville is a co-founder at Echosec Systems Ltd. He has been called an incredible problem solver and should be on the list of entrepreneurs to watch out for in the next 5 years. Jason's work at Echosec focuses on international partnerships, training, and customer success. Jason is also engaged in a MASC where he is completing a performance analysis of object detection algorithms in images. On his weekends, Jason enjoys a healthy dose of... Read More →

Speakers
avatar for Joanna Bartkowski

Joanna Bartkowski

Risk Advisor, Megson FitzPatrick Insurance Services
Joanna Bartkowski is a Risk Advisor and Commercial Insurance Account Executive at Megson Fitzpatrick Insurance Services. | Joanna has seven years’ experience in the insurance and risk management industry. She specializing in technology related risk management, and offers practical advice as to how companies can protect themselves from liability arising from privacy breach, network systems breach, and multimedia and advertising liability... Read More →
avatar for Ty Hedden

Ty Hedden

Network Administrator, Smart Dolphins IT Solutions Inc.
Ty has been working with local managed IT provider Smart Dolphins IT Solutions for the past seven years in many roles. | | He has always maintained a passion for advising users and business owners on applying practical security practices to keep their networks safe. Through daily interaction with customers and education lunch and learns, Ty is helping to educate the Victoria business community on safe computing practices.
avatar for Nick Turner

Nick Turner

Speaker, Echosec Systems
Nick Turner completed his Software Engineering degree from the University of Victoria in 2013. Nick co-founded and currently serves as the Chief Security and Information Officer and the Chief Privacy Officer of Echosec Systems. Nick is also actively completing his Masters Degree in the field of Big Data, Software Scalability, and Network Security. At Echosec, he is responsible for developing the software infrastructure strategy and working with... Read More →


Friday May 6, 2016 09:55 - 10:45
Colwood Room

10:50

Movement Break
Stretch your legs, chat with your neighbour, and make your way to your next session.

Friday May 6, 2016 10:50 - 11:00
"B" Salon

11:05

#RoadToRyerson: Earning Attention With A Proper Social Campaign
Social Media is but a communication tool we use to do what we’ve been doing for centuries: tell stories. In a world with more distractions than there's ever been, we are fighting hard to make people listen to those stories and capitalize on the economy of attention. My experience has planted me firmly in marketing for the 18-24 demographic; an age with multiple competing priorities. Through the award-winning #RoadToRyerson campaign as a case study, I will demonstrate step-by-step how to create a social media campaign that goes beyond the quantifiable and into the impact you can have. By meeting people where they are, you will effectively earn that attention.

Speakers
avatar for Bailey Parnell

Bailey Parnell

Founder & CEO. Public Speaker. Digital Marketing Specialist., SkillsCamp & Ryerson University
Bailey is an award-winning digital marketing professional with a passion and talent for helping people and brands tell their stories better. Her work and expertise have been featured on CBC, CTV & in other local Toronto media. Bailey recently founded SkillsCamp, a school for the soft skills. She also currently works in digital marketing at Ryerson University, Canada's leader in innovative, career-focused education and at Splash Effect, a... Read More →


Friday May 6, 2016 11:05 - 11:50
"C" Salon

11:05

Internet and social media security: protecting your devices and accounts
This session will discuss the current threats facing both professional and casual Internet users by providing step-by-step instructions on applying proper security precautions on personal devices, accounts, and online behaviours. We will bring to light the behind the scenes activities identity thieves and cybercriminals don’t want the public to know about. We will deliver information that can be instantly utilized and adapted into current social media profiles and campaigns.

Speakers
avatar for Darren Laur

Darren Laur

Personal Protection Systems
Darren Laur, has presented at Social Media Camp for the past 5 years, and in 2013 received the Social Media “Derek K Miller Award”  (most inspiring social media user) for the unique work in the area of Internet and Social Media Safety. Currently, Darren is a Staff Sergeant with the Victoria Police Department with over 28 years of law enforcement experience, a certified Open Source/ Social Media intelligence... Read More →
avatar for Brandon Laur

Brandon Laur

Speaker, Personal Protection Systems
Brandon Laur, for the past 11 years, has been teaching online safety and security awareness with his father, and is his 4th time presenting at Social Media Camp. Assisted the development and teaching new programs focusing on security threats in the digital world. Audiences ranged from students, seniors, and business professionals in both personal and corporate venues. Since May 2013, operating in a management position that oversees special... Read More →


Friday May 6, 2016 11:05 - 11:50
"A" Salon

11:05

Surviving the Future: Inbound Marketing in the Age of Disruption
We live in one of the most interesting periods in the history of commerce. "Fortune 1000" used to define the very nature of a company, but we now live in an time where the turnover in valuable companies is happening faster than ever. Just because a company has been around for a hundred years doesn't mean it will survive the next ten. In this talk, we'll discuss how companies can survive and thrive in this era of rapid disruption.

Speakers
avatar for Sam Mallikarjunan

Sam Mallikarjunan

Speaker, HubSpot
Sam Mallikarjunan researches corporate strategy at HubSpot and is the former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world's #1 Sales & Marketing platform. Sam is also the co-author of the book "How To Sell Better Than Amazon" (which, yes, is ironically available for purchase on Amazon)."


Friday May 6, 2016 11:05 - 11:50
"B" Salon

11:05

Non-Profit Roundtable
Recognizing that non-profits have limited resources, time and staff to devote to social media strategy, this session will focus on working with what you do have and making it work twice as hard for you.  This “brains-on” discussion will cover the essential tips, tricks and pitfalls of social media for NFPs who want to build a community on a (possibly invisible) budget.
 
Our panelists bring a well-rounded, grassroots approach to social media. Amy Dove from Power To Be brings insight into bridging the gap between your organization’s marketing plan and social media, ensuring messages are consistent and tailored to platform and audience. Marci Zoretich, BC Association of Clinical Counsellors, is a social media “gardener” well-versed in building and maintaining online communities and weaving them into non-profit communication strategy. Panel moderator Carol-Lynne Michaels is a board member for the Victoria Film Professionals Association, MediaNet Society, and the Victoria Multicultural Society.
 

BYOBrain. You will be encouraged to participate in this dynamic conversation: What do you want your social media to accomplish for your NFP? What do you need to make that happen?


Moderators
avatar for Carol-Lynne Michaels

Carol-Lynne Michaels

Digital Content Strategist, One Net Inc.

Speakers
avatar for Amy Dove

Amy Dove

Marketing and Communications Coordinator, Power To Be
Drawing on experience in journalism and communications, I look for ways to share engaging content, empower people to share their own voices and ensure it all relates back to supporting the mission and purpose of Power To Be. I look forward to sharing ideas on approaching individual stories as part of the bigger picture, tying it into strategies to do more with less and building lasting community connections.
avatar for Marci Zoretich

Marci Zoretich

Communications Coordinator, BC Association of Clinical Counsellors
It does not get any better than combining my love for social media with the rewarding world of non-profit work. As the Communications Coordinator for the BC Association of Clinical Counsellors, I get to put my passion towards a purpose. I am excited to be a part of Social Media Camp this year and to be part of the conversation on what social media strategy offers for non-profits.


Friday May 6, 2016 11:05 - 11:50
Colwood Room

11:50

Lunch Break
Enjoy some of the dozens of fabulous restaurants downtown Victoria has to offer.

RV and Rock Star Pass Holders enjoy an exclusive networking luncheon.

For a discount at restaurants with your Social Media Camp badge, visit one of our partner restaurants.

Friday May 6, 2016 11:50 - 13:15
Offsite Location

11:50

Friday VIP Limousine Luncheon with Mitch Joel
Rock Star Pass holders get whisked away in a Limousine to their exclusive lunch with Mitch Joel. Tickets for this exclusive opportunity are in short supply.

If you haven't registered yet, and want to take advantage of this opportunity, register for the Rock Star Pass. If you have already registered with a Camp or RV Pass and want to upgrade, e-mail register@socialmediacamp.ca for information and availability. 

Moderators
avatar for Chris Burdge

Chris Burdge

Co-Founder, bWEST Communications Inc.
Chris is the Founder of SOHO Victoria, the Co-Founder of Social Media Camp and CEO of bWEST Communications Inc., a leading digital marketing firm here in Victoria BC. | | Since 1994 Chris has been leveraging Internet based communications to build brands for companies such as BMW, Royal Bank, and Nestle Purina, as well as BC based businesses like the Victoria International Airport, Island Savings and Oak Bay Marine Group. He has led the... Read More →

Speakers
avatar for Mitch Joel

Mitch Joel

President, Mirum
When Google wants to explain innovation and marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." Mitch Joel is President of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees (although he prefers the title... Read More →


Friday May 6, 2016 11:50 - 13:15
Offsite Location

12:00

Vancouver Island Startup Showcase
Come meet, and learn about the most amazing startup companies from across Vancouver Island!

Friday May 6, 2016 12:00 - 13:00
"A" Salon

13:15

Keynote Address by Jesse Brown - How to Hustle
The economy you've been trained for no longer exists. To survive in today’s workforce, everybody needs to know how to freelance, contract, consult, and hustle. This is as true for lawyers as it is for writers. Jesse Brown has been gainfully self-employed for sixteen years–he’s done everything from internships and gopher work to hosting national radio shows and launching an internationally popular social media app and a crowdfunded podcast and news company. In this funny and informative keynote, Jesse shares his secrets on how to get in the door and make yourself valuable, how to manage your brand, and how to make the most of chaos.

Speakers
avatar for Jesse Brown

Jesse Brown

Digital Media Expert | Disruptive Journalist | Futurist, CANADALAND
What does the future hold for Canada? Are our institutions and economy at odds with rapid technological and cultural change? Are we keeping up? From business to government to media, disruption is here. Technology and media expert Jesse Brown explains the challenging shifts ahead, and how to stay on top of them. Jesse Brown runs Canadaland, the crowd-funded news site that has disrupted the way the Canadian media works. He pioneered a new business... Read More →


Friday May 6, 2016 13:15 - 14:00
"B" Salon

14:00

Networking Break
This is your time to meet others, chat, visit the Knowledge Cafe, check out the exhibitors, chill at the #UsedParty, and otherwise get the most of your #SMCamp experience.

Friday May 6, 2016 14:00 - 14:20
"B" Salon

14:20

Online Public Consultation: Making It Real

Online Public Consultation: Making it Real

There is a crisis in public consultation. People don't trust the process anymore. They cannot see that their feedback has any affect on the outcome of decisions or policies. How can we address this crisis? 

Internet technology offers fresh potential to invigorate civic engagement and build trust. However, although there have been plenty of opportunities for public commentary, these have been of limited value. Public dialogue has been anonymous and subject to trolls, sock-puppets and astro-turfing. Petitions, surveys and email forms go into black holes.  Until consultation is tied to actual observable outcomes, the people and government will not take it seriously. Online consultation needs to generate authentic and defensible data. In other words, we need to make online public consultation 'real' and actionable. 

Organizations that seek public input for either legislative or business reasons need new tools for engagement. Civic engagement tools are an ever-expanding suite of software tools and platforms that are being used to modernize resident engagement, leveraging geospatial and 3rd Platform technologies, including social networking tools, mobile apps, data analytics, and cloud computing. A variety of solutions are geared toward open data and crowdsourcing initiatives to collect aggregated resident feedback as well as to foster participation. Others focus on generating actionable reporting and dashboards to bolster civic consultation, and yet others focus on creating information and feedback loops with residents, local businesses and community groups, and other interested stakeholders. The newer capabilities are enabled by cloud, catalyzed by mobile, disseminated by social networks, and informed by Big Data.



Speakers
avatar for Colleen Hardwick

Colleen Hardwick

Founder and CEO, PlaceSpeak
Colleen Hardwick is the founder and CEO of PlaceSpeak, a location-based platform that authenticates online citizen engagement. A serial entrepreneur, Colleen has an academic background in urban geography and political science. She spent many years in media as a film and television producer and segued into internet technology. In 2006, she won the Vortex award for excellence in new media innovation from the Marshall McLuhan foundation.


Friday May 6, 2016 14:20 - 15:10
Colwood Room

14:20

Public or Private - How you might be breaking the law every day.
At Echosec, we deal with vast amounts of social media data every day, all of it generated by people. You might be surprised to know how cautious BC and Canadian privacy legislation can be when it comes to this public information, plus many other forms of data including customer records, marketing information, and even email contact lists!

This talk geared towards anyone who works with data about people, especially when those individuals are Canadian. During this talk, you will learn what data is actually defined as personal, how you are required to store and manage that data, and some best practices for ensuring that you do not violate privacy regulations! If the acronyms 'PIPA', 'PIPEDA', or 'CAN-SPAM' mean nothing to you, you might want to hear this talk!


Speakers
avatar for Nick Turner

Nick Turner

Speaker, Echosec Systems
Nick Turner completed his Software Engineering degree from the University of Victoria in 2013. Nick co-founded and currently serves as the Chief Security and Information Officer and the Chief Privacy Officer of Echosec Systems. Nick is also actively completing his Masters Degree in the field of Big Data, Software Scalability, and Network Security. At Echosec, he is responsible for developing the software infrastructure strategy and working with... Read More →


Friday May 6, 2016 14:20 - 15:10
"A" Salon

14:20

Sell Your Story on Snapchat
Snapchat is now rivalling Facebook for views per day, racking up 8 billion eyeballs on Snapchat's native video content. And no, Snapchat isn't just for kids anymore, brands are using the tool to meet their consumers where they are most active. Because of the ephemeral nature and the in the moment storytelling experience, Snapchat builds a level of trust that other platforms have a difficult time achieving, with 58% of college students saying they’d likely purchase a product from a brand that sent them a coupon on Snapchat. In my presentation, I'd show the audience how to use the native features of Snapchat to their advantage, case studies of brands who are using it well and different sales methods to use to boost revenue.

Speakers
avatar for Sunny Lenarduzzi

Sunny Lenarduzzi

Speaker Assistant, Sunny Lenarduzzi
Sunny has almost a decade of experience as an award winning video, social media and online business strategist. From tech start up’s to authors, Sunny has worked with clients across industries – helping Hootsuite develop a YouTube series that increased subscriptions by 75% and Applebee’s hit 1 billion impressions in 1 day. Sunny's passion is helping people leverage the power of video marketing to build businesses and lives they love... Read More →


Friday May 6, 2016 14:20 - 15:10
"B" Salon

14:20

Media Panel
Journalism is changing.

How does media use social media to source and report on true news stories and how can businesses use social to influence their coverage in earned media as opposed to paying for advertising or placement?

This session is typically very full. Arrive early to get great seats. 

Moderators
avatar for Christine Gleed

Christine Gleed

Owner, Circle Communications
Christine is a strategist and storyteller known for her uncanny abilities as a listener and precise communicator. She helps her clients uncover ideas, opportunities and stories that resonate with the people that matter to their success.

Speakers
avatar for Jesse Brown

Jesse Brown

Digital Media Expert | Disruptive Journalist | Futurist, CANADALAND
What does the future hold for Canada? Are our institutions and economy at odds with rapid technological and cultural change? Are we keeping up? From business to government to media, disruption is here. Technology and media expert Jesse Brown explains the challenging shifts ahead, and how to stay on top of them. Jesse Brown runs Canadaland, the crowd-funded news site that has disrupted the way the Canadian media works. He pioneered a new business... Read More →
avatar for Mike Devlin

Mike Devlin

Music Writer, Times Colonist
Music. Music. Music. I love it in all forms; I love it on headphones, and I love it in a club. I love it when it's purple (i.e. Prince) and I love it when it's white (as in Jack). I won't hold my opinions, but that's a good thing. Don't hold yours, either.
avatar for Monica Martinez

Monica Martinez

Videojournalist/anchor, CHEK News
Monica is a visual storyteller looking for the human element in every story. | She works as a videojournalist for CHEK News which means not only does she report, but she also shoots and edits her stories. | | She has eight years of storytelling experience, working as a television and digital journalist for the CBC, Global and CHEK. | | She graduated from BCIT's Broadcast Journalism program and has a Bachelor of Commerce with a... Read More →


Friday May 6, 2016 14:20 - 15:10
"C" Salon

15:10

Movement Break
Stretch your legs, chat with your neighbour, and make your way to your next session.

Friday May 6, 2016 15:10 - 15:20
"B" Salon

15:20

Driving Business Growth: Re-Invented Websites & Inbound Marketing

Website development is broken and neither good design nor mere social linking drive growth. Never again experience a painful, over-budget, out-of-scope re-design delivered late!

Turn marketing into a profit center through frequent, incremental, and fast roll-outs focusing on revenue-generating areas combined with extensive testing and analytics.

Growth-driven design leveraged with inbound marketing turns websites into cash-machines you and your management team can take to the bank.

 


Speakers
avatar for Stephan Burckhardt

Stephan Burckhardt

Speaker, Versio2 Digital Marketing Ltd.
Stephan is a marketer who ran a twelve million dollar communications consultancy, worked on the corporate side in a transnational technology company, consulted in Silicon Valley for ten years and has completed executive training in international marketing and entrepreneurship at Stanford University and Insead. | Versio2 is an inbound marketing and web development agency for North-American and European SMBs and a Gold Partner of marketing... Read More →


Friday May 6, 2016 15:20 - 16:10
"A" Salon

15:20

The Other 83%: Why Brands Should Look Beyond their own Content & Competitors on Social Media

On any given day, about 17% of all social media content produced includes a reference to a product, service or brand. But what about the other 83%?!

In this session, Cam will share 3 groundbreaking case studies where top tier organizations have successfully tapped into organic, unbranded user generated content to gain a competitive advantage within their marketplace. Regardless of your company size, budget or digital adoption, this session will help you consider new ways of using social media as a Market Research tool to help benefit your brand and make a stronger case for digital investment.


Speakers
avatar for Cam Steed

Cam Steed

Speaker Assistant, Smashed Abacus
Cam Steed is the Founder & CEO of Smashed Abacus, a digital agency specializing in customized social media research and reporting for B2C brands, where he leverages his extensive online experience and expertise for those trying to uncover the full potential of social media best practices, measurement and analysis. Cam has worked in the Digital and Social Media space for almost a decade, starting his career with the ad agency Publicis in... Read More →


Friday May 6, 2016 15:20 - 16:10
"B" Salon

15:20

Top 10 Ways to Manage the Time You Spend on Social Media Marketing
Do you spend a ton of time "doing social media" - but you’re not sure if it’s bringing you any business? If you’re not getting measurable benefits from having social media as part of your marketing mix – you should question it! Join JUHLi SELBy for this session that will examine what you can expect from social media, how much time you should spend, and how to take a strategic approach to your social media management.

You’ll learn how to set up a simple system to SAVE HOURS each week on your social media activities, and how to be as effective as possible with the time you spend attracting, growing and building relationships with your ideal audience. The primary way to make money from social media marketing is to build relationships that will lead to sales. There are tools and best practices for time management and automation, but there are no shortcuts for genuine interaction with your audience.

In this session we will cover:

  • How to take a strategic approach - you can't and shouldn’t do it all!
  • The first thing you need to do when joining any new social network
  • How to set up a basic system of time management using free & affordable tools and a smart device
  • How to use your smartphone to manage your social media on the g
  • How to prioritize & manage the time you spend building relationships online


Speakers
avatar for JUHLi  SELBy

JUHLi SELBy

Speaker, JUHLi SELBy Social Media
JUHLi is an award winning marketing and technology instructor who has educated hundreds of professionals and small business owners on how to use social media tools effectively to build relationships online that will lead to sales. She’s the founder of JUHLi SELBy Social Media, a social media marketing training company based in Victoria, BC. JUHLi & her team help clients evaluate their existing online presence by looking at business goals... Read More →


Friday May 6, 2016 15:20 - 16:10
"C" Salon

15:20

The Power of Social Media for Government

Whether you're a government communications for tourism, security or community engagement - social media is your key to the people. Learn strategies for making sense of social data, increasing awareness for your causes and advocating for social media within your team. Don't miss this groundbreaking workshop by the CEO of Tradable Bits.


Moderators
avatar for Emily Taylor

Emily Taylor

Digital Marketing Manager, Tradable Bits
Emily Taylor is the Digital Marketing Manager at Tradable Bits. As the marketing and accounts lead at an award winning tech company, Emily helps establish Tradable Bits as a leader in the digital marketing industry. She advises enterprise clients in entertainment, sports, retail and tourism on best practices in digital marketing through one-on-one consultations and as author of ebooks, white papers and blog posts. She ghost writes for the... Read More →

Speakers
avatar for Darshan Kaler

Darshan Kaler

Co-Founder & CEO, Tradable Bits
Creating shared moments is my lifelong vision. Whether it was building communications infrastructure at Bell, or uniting billions worldwide to watch the 2010 Olympics, I am driven by connecting people around collective experiences. Tradable Bits is the pinnacle of the past 25 years I've spent bringing people together with communication technology. Everything we build on our all-in-one platform brings fans closer to the artists, teams and brands... Read More →


Friday May 6, 2016 15:20 - 16:10
Colwood Room

16:10

Movement Break
Stretch your legs, chat with your neighbour, and make your way to your next session.

Friday May 6, 2016 16:10 - 16:20
"B" Salon

16:20

Don't miss the customer next door - location based marketing.

Know your customer. Every marketer worth their salt knows this mantra. But, what is the best way to learn who your audience is in the Social Media generation? 

Considering 91% of social media doesn't contain a keyword, #hashtag or @mention, how do you connect with those users?

Perfect for any marketer looking to tweak and optimize their current system, this talk will explore how to use location-based marketing tools to enhance your marketing efforts. You will learn how to investigate location-specific trends, discover influencers, and ultimately boost your ROI.



Speakers
avatar for Jason Jubinville

Jason Jubinville

Speaker, Echosec Systems Ltd.
Jason Jubinville is a co-founder at Echosec Systems Ltd. He has been called an incredible problem solver and should be on the list of entrepreneurs to watch out for in the next 5 years. Jason's work at Echosec focuses on international partnerships, training, and customer success. Jason is also engaged in a MASC where he is completing a performance analysis of object detection algorithms in images. On his weekends, Jason enjoys a healthy dose of... Read More →


Friday May 6, 2016 16:20 - 17:10
"C" Salon

16:20

Growth Hacking live: Boost your social media skills in real-time
Anyone who attends this workshop will leave with many practical methods that will be useful in executing a social media growth strategy (free) applicable to many industries, actionable immediately. This session will uncover the tips and tricks the big startups have used to grow their social media followings, and how you can emulate these successes on a budget. You'll learn how to “growth hack”- to rapidly grow your social media communities and get free traffic/users/feedback from Facebook, Twitter, and Instagram. The session will include an overview of the most up-to-date tactics and software to grow your social community.

Speakers
avatar for Vincent Dignan

Vincent Dignan

Speaker, Magnific
London-based Vincent Dignan helps grow early-stage companies through a combination of rapid social media growth, guerrilla community management tactics, and growth hacks which have seen companies go from zero to thousands of signups/followers/users virtually overnight. He founded planetivy.com & screenrobot.com. They have received nearly 20 million pageviews, while content he has overseen for other clients has received over 150 million... Read More →


Friday May 6, 2016 16:20 - 17:10
"A" Salon

16:20

ʺTHE SOCIAL CODEʺ - 'if you don't get it get here'
Crackin' the code on the latest platforms and how to utilize them to give your brand and or company an edge. Confused about the latest changes, does it even apply to you? Sounds like you don't get it, so you need to get here to my presentation,
This PRESENTATION, will not disappoint.
Alumni 2X
Speakers
avatar for Barbara Pender

Barbara Pender

Speaker, Social Sage
Barbara Pender, (Social Sage) is a Certified Social Media Strategist,  In 2014, she was nominated as Collaborator of the Year and in 2015 she was nominated and honored as Networker of the Year. Barbara is an International Speaker and Bestselling author of the anthology books BOLD with Les Brown and The Relationship Age with Mari Smith.  BOLD was nominated 2015 Small Business Book Awards in the category of... Read More →


Friday May 6, 2016 16:20 - 17:10
"B" Salon

16:20

Politics and Social Media
Whether or not you #FeelTheBern, you'll know that social media has had a massive impact on politics around the world.

Our popular Politics and Social Media Panel looks at these big trends.

Arrive early! This session is always full. 

Moderators
avatar for Janni Aragon Aragon

Janni Aragon Aragon

Speaker, University of Victoria
Janni  Aragon, PhD, is an Academic Administrator with 18 years of teaching and ten of them at UVIC in Political Science and Women’s Studies. In 2013 she was the recipient of the Excellence in Teaching Award from the Faculty of Social Sciences. She currently serves as the Chair of the Senate Committee on Learning and Teaching and Chair of the Teaching, Learning, and Technology Committee.  She has extensive experience with... Read More →

Speakers
avatar for Michael Geoghegan

Michael Geoghegan

Panel, Michael Geoghegan Consulting
Geoghegan began as a ministerial assistant to the New Democratic Party's Bill Barlee from 1991 to 1996.[2] After resigning from his job when Barlee was defeated, Geoghegan set up a government relations firm with Barlee known as "Barlee, Geoghegan and Associates", which was succeeded by "Michael Geoghegan Consulting Ltd".[3] The firm released a series of polling studies in 1999 and 2000 authored by Bernard von Schulmann and former Green Party... Read More →
avatar for Sophie Rousseau

Sophie Rousseau

Legislative Journalist, Radio-Canada / CBC
Sophie Rousseau is an award winning senior journalist and media producer with 20 years of expertise in digital broadcasting. | | As a BC Legislative correspondent for Radio-Canada/CBC French since 2002, Sophie has provided in depth coverage of BC politics on all platforms: TV, radio, web, and social media. She has reported on dozens of municipal, provincial and federal elections campaigns, investigated a large number of political scandals... Read More →
avatar for Mat Wright

Mat Wright

Panel, Legislature of British Columbia
Since 2013 Press Secretary for Andrew Weaver, MLA for Oak Bay - Gordon Head and Leader of the B.C. Green Party. Mat also manages The Wright Result, a communication consulting business, and has advised and worked on political campaigns at the local, provincial and federal level for numerous parties and candidates. Mat has a keen interest in how social media and new communication tools are radically affecting political activism, organization and... Read More →


Friday May 6, 2016 16:20 - 17:10
Colwood Room

19:00

Social Media Camp - 2016 Mixer
Don't miss the social event of the year!

Join members of Tourism Victoria and other Social Media Camp attendees at the fabulous Guild Freehouse.

The Guild Freehouse is located at 1250 Wharf Street - a few blocks walk from the Victoria Conference Centre.

Enjoy appies, mix, mingle and partake at the cash bar. See you there! 

Friday May 6, 2016 19:00 - 21:00
Offsite Location
 
Saturday, May 7
 

07:30

08:30

Entertainment with Jake West - Saturday Morning Pick You Up
Speakers
avatar for Jake West

Jake West

Speaker Assistant, Jake West
My life's work is divided into 3 fields, all of equal importance to each other.  1.  Performing - I have to do it.  It is in the very fibre of my being.  I tried to stop doing it once and my soul couldn't take it.  Years of experience on many diverse stages.  I am on the clown audition list for Cirque du Soleil. 2.  Learning/Education - I believe massive, radical change is about to happen and our systems... Read More →


Saturday May 7, 2016 08:30 - 08:40
"B" Salon

08:40

Keynote Address by Sue Zimmerman: How to REALLY Amplify Your Online Presence: The 3-for-1 Social Media Strategy
It's easy to spend hours working on your social media strategy. Converting your efforts into revenue has never been cheaper, or easier. So why are so many people struggling to spread the word about their brand and business? In Sue’s session she’ll explain how Instagram can be used as the home base of your social media strategy. She’ll teach you how to strategically cross-promote one message to reach thousands of people without hours of extra work being required. She’ll also explain how to leverage the newest live streaming platforms to prime your audience for your latest offers. By the end of the session you’ll be able to take one dynamic message and turn it into your weekly social media strategy, and growing your business faster than ever before!

Speakers
avatar for Susan  Zimmerman

Susan Zimmerman

Speaker, Susan B. Zimmerman Enterprise
Sue B. is the #instagramexpert, founder of Insta-Results (the world's first comprehensive online Instagram course) and Ready Set Gram ( a beginner Instagram Course ) and author of the #1 e-book Instagram Basics for your Business. She's a popular CreativeLive instructor, powerful speaker on prominent stages like Social Media Markeing World 15 and highly sought after business coach. She's passionate about... Read More →


Saturday May 7, 2016 08:40 - 09:40
"B" Salon

09:30

Networking Break
This is your time to meet others, chat, visit the Knowledge Cafe, check out the exhibitors, chill at the #UsedParty, and otherwise get the most of your #SMCamp experience.

Saturday May 7, 2016 09:30 - 09:50
"B" Salon

09:50

Signing deals with devils - Twitter, Facebook et al.

Working with Twitter Inc, Facebook, and other social media giants is actually pretty simple.

You probably know that Twitter, Facebook and the like have different types of data feeds that you can access to understand your customers and market trends. You also probably know that they can be very expensive.

But, what are the differences in the data, why does it matter, and how do you start that conversation? 

This presentation is perfect for marketers, developers, and companies that what to learn about different data options or are already considering using into high volume, high integrity data sources like Twitter's Firehose or Facebook's Pylon.

You will learn how to access these information sources, either directly, or through sophisticated marketing platforms. You will also get a feel for what your current methods are missing out on!!



Speakers
avatar for Mike Anderson

Mike Anderson

COO, Echosec Systems
Mike Anderson completed his Computer Engineering Degree in 2013 at the University of Victoria. He is actively working on a MASC in Big Data Visualization and Data Integrity. As a co-founder of the innovative social media monitoring platform Echosec, Mike splits his time at Echosec managing responsibilities between the COO and CTO roles. Mike overlooks organizational affairs, product direction, and product strategy, all while managing an... Read More →


Saturday May 7, 2016 09:50 - 10:50
"A" Salon

09:50

Digital Adaptive Content - Game Changing Trends for content distribution platforms
Digital Content and publishing platforms are constantly changing how the audience is consuming information. In this never seen presentation specially catered for Social Media Camp Bosco Anthony will unleash game changing trends, campaigns and case studies on how the future of content has become adaptive content. 

Speakers
avatar for Bosco Anthony

Bosco Anthony

bosco@boscoanthony.com, Tribe 1
Bosco Anthony, an international keynote speaker and influencer in the business and digital community was born in Tanzania, East Africa and currently resides in North Vancouver, British Columbia.   A passionate digital and live storyteller, Bosco has spoken in 40 cities and has completed over 148 speaking engagements, including Digital Camp, Social Media Camp (3 years in a row), Social Media Week and received a standing ovation for his... Read More →


Saturday May 7, 2016 09:50 - 10:50
"B" Salon

09:50

Socializing Your Sales Funnel: Generating Sales Using Social Media

Attendees learn through real world case studies while practicing techniques in-the-moment on their own devices. Topics covered in this informative and entertaining presentation are What is a Sales Funnel Anyway?, The Power of Social Proof, Common Pitfalls, Best Practices For Integration, The Do's and Don'ts of Selling on Social, Advertising on Social, Creating Captivating Offers and finally, Converting Friends to Customers.


Speakers
avatar for Laurel Anne Stark

Laurel Anne Stark

Speaker, The New Media Group
Laurel Anne Stark has helped thousands of people net better results online since she began her career in web marketing in 2003. A top rated author, speaker and presenter,  Laurel Anne is also the founder & CEO of The New Media Group, a Google Partnered company dedicated to empowering entrepreneurs to get web marketing. 


Saturday May 7, 2016 09:50 - 10:50
"C" Salon

09:50

Marketing the Unmarketable: The PineApple Case Study
In late March, Nathan Newman of Time Over Distance in Manchester, UK, knew he had a problem, an opportunity, a challenge, and a mystery all wrapped up in one spiky package. Living legend and Apple co-founder Steve Wozniak's new project PineApple was going to be unveiled soon, and he wanted as much buzz as possible around the launch. Newman asked Lorraine Murphy of raincoaster media to handle the social media campaign in North America, and she signed on and got tweeting.

There was just one hitch: they were not allowed to tell anyone what they were talking about. And the Woz wouldn't mention it.

How do you market an intangible? How do you drum up interest in the unnameable? How do you market a mystery? Using statistics and a variety of social media tools and strategies, Lorraine will unpack the marketing of PineApple, up to and including the grand reveal April 21 at Manchester's Business Rocks conference.

Speakers
avatar for Lorraine Murphy

Lorraine Murphy

Panel, The Cryptosphere
Lorraine “raincoaster” Murphy is founder of The Cryptosphere, a cyberwar/hacktivism news site featured in BoingBoing, Revolution News, PC World, and Time Magazine. She has also founded raincoaster media, specializing in transformative social media training, is President Emeritus of Social Media Club of Vancouver, and has been a professional blogger, digital reporter and social media trainer since 2002. She specializes in teaching beginners... Read More →


Saturday May 7, 2016 09:50 - 10:50
Colwood Room

10:50

Movement Break
Stretch your legs, chat with your neighbour, and make your way to your next session.

Saturday May 7, 2016 10:50 - 11:00
"B" Salon

11:00

Crowd Funding - The Birth of the Online Troubadour
Crowdfunding has been sweeping the online world, funding projects from smartwatches to drones, apps and handcrafted furniture, to books and even onstage musicals, have all been supported by the online community.While most crowdfunding has been focused on products or charities, we are now seeing a renaissance in the content creator space, with musicians, artists, authors podcasters and YouTube creators benefiting from crowdfunding.In this session Steve Dotto talks about his experience in launching a crowdfunding campaign. Learn if crowdfunding is an option for you or your clients, the challenges, upside and downside, and most importantly, the steps and keys to making a successful crowdfunding campaign. 


Speakers
avatar for Steve Dotto

Steve Dotto

Speaker, Dotto Tech
Spending 15 years teaching Canadians how to use and embrace technology has given Steve a unique perspective on the changing world; a perspective that he shares with energy and passion. A background in comedy, including stints in theatre and with Second City, contribute to make Steve an engaging, relevant, often irreverent, and highly entertaining speaker. | |


Saturday May 7, 2016 11:00 - 12:00
"B" Salon

11:00

How to get your first 1,000 Followers on Twitter
Discover new tips, best practices and ideas on how to grow your Twitter following. This workshop will explore ways to ethically build relationships on Twitter, create engaged followers and look at how you can measure your success and performance. We’ll discuss content and brainstorm some ideas that will help you move forward and grow your Twitter account. This workshop is ideal for growing your personal or business Twitter account in any industry!

Speakers
avatar for Kyla  Karakochuk

Kyla Karakochuk

Speaker, Social Sticks
Kyla Karakochuk has been working in marketing and social media for seven years. Three years ago, Kyla started Social Sticks, a social media marketing company that helps companies with their social media strategies and mange their social media presence. In 2014, she was the Digital Media Chair of the Nanaimo BC Summer Games. Kyla is the winner of the 2013 "Excellence in Social Media by a Student" award at the Victoria Social Media Awards.


Saturday May 7, 2016 11:00 - 12:00
"C" Salon

11:00

Social Media Isn't About You
With new social media platforms popping up, brands and businesses can no longer interrupt consumers on social networks, they're being ignored - The real success lies in social advertising that is almost similar to "product placement" and working with social media influencers. Attendees will see real world examples of this type of social marketing success and have the tools and knowledge necessary to walk away with new strategies to implement for their own social media campaigns.

Speakers
avatar for Beverley Theresa

Beverley Theresa

Social Media Strategist, Top Draw Inc.
Beverley Theresa is your bubbly, sassy, unconventional social media addict. As a social media strategist at Top Draw, her journey in the world of social media has been wide and varied with many stops within the social media industry. From serving as Community Manager of a local startup, mentoring at Ladies Learning Code, and being a committee member of WordPress Edmonton and Social Media Breakfast, Beverley is your tour guide through the... Read More →


Saturday May 7, 2016 11:00 - 12:00
"A" Salon

11:00

The Internet Has A Short Memory: A Fireside Chat with Dave Olson

Don't miss this "Fireside Chat" with Dave Olson, an experienced public presenter who informs and entertains with a unique style including numerous visual aids, analog artifacts and interactive activities.

Dave’s presentations always inspire fresh thinking by evoking the spirit of historical luminaries remixed with anecdotes from 17+ years in web tech and travel to 30 countries.

This time around, he'll riff on topics about future-proofing, disappearing content, the importance of archiving, media research, and documenting and publishing artifacts with an eye towards forever. Along the way will be anecdotes about Radiouserland, Samuel Peyps, Clayoquot blockades, and exploration of other forms of what we now call "social media." 


Speakers
avatar for Dave Olson

Dave Olson

Storymaker
Dave Olson is a mixed media storymaker and chronic documentarian from his earliest days. Published on topics from Hemp culture in Japan to Telco de-regulation, Dave also makes handmade literary chapbooks, static montage art and renegade documentary podcasts. After covering Olympic games in-person from SLC, Dave co-founded a ground-breaking project for social media coverage during the Vancouver Olympics called the True North Media House... Read More →


Saturday May 7, 2016 11:00 - 12:00
Colwood Room

12:00

Lunch Break
Enjoy some of the dozens of fabulous restaurants downtown Victoria has to offer.

RV and Rock Star Pass Holders enjoy an exclusive networking luncheon.

For a discount at restaurants with your Social Media Camp badge, visit one of our partner restaurants.

Saturday May 7, 2016 12:00 - 13:30
Offsite Location

12:00

Saturday Speaker Luncheon
Rock Star and RV Pass Holders will join with some of our top speakers at an exclusive lunch within walking distance of the Victoria Conference Centre.

Enjoy mingling, chatting, and getting to know some of the experts.

This is SOLD OUT.

Saturday May 7, 2016 12:00 - 13:30
Offsite Location

13:30

Face your Fear! Policy First.
Before you jump into any social media, what policy do you need to consider and have in place? This interactive session will get you thinking, planning and give you the tools you need to convince your CEO that ʺI've got thisʺ.

Speakers
avatar for Terry Rachwalski

Terry Rachwalski

Speaker Assistant, Front Porch Perspectives
Terry is a Certified Management Consultant who specializes in developing sales and marketing strategy and action plans for new product launches and has done extensive industry, market and competitive analyses for her clients. She delivered digital strategies, and integrated marketing, advertising and public relations campaigns in Canada, the United States, Europe and Central America. She is the co-author of Business Diagnostics, a business... Read More →


Saturday May 7, 2016 13:30 - 14:30
"A" Salon

13:30

The Path to Purchase is Mobile
In this session we will be discussing the impact mobile marketing has on the path to purchase (or action).  Canadian data and mobile marketing tactics available to Canadian businesses will be discussed with an emphasis on how businesses can leverage mobile to increase sales and build their business.  

Speakers
avatar for Kevin Curtis

Kevin Curtis

Speaker, Rogers Media
Kevin Curtis has been a digital marketing and advertising leader for over 13 years. Kevin is currently the Senior Manager of Digital Sales for Rogers Media, responsible for digital ad sales spanning TV, Radio, Publishing, Telecom assets and special partnerships including the NHL and Vice. Curtis has led digital marketing programs for companies such as Indigo Books & Music, MTV and Intrawest where he focused on building highly effective... Read More →


Saturday May 7, 2016 13:30 - 14:30
"B" Salon

13:30

Three Steps to Winning With LinkedIn Publisher

My session will be your roadmap to LinkedIn Content Marketing Success.  Specifically, I will cover the  content marketing strategies you need to map, rally and win with LinkedIn Publisher!

  • Mapping your Route:  Foundations & planning for content marketing success
  • Rally Your Content:  Creating, repurposing and curating content for more success in less time
  • Win with LinkedIn Publisher: Driving traffic and business to better your bottom line

After this session you will better understand the relationship between your current content marketing and LinkedIn Publsiher.  You will walk away with strategies that help you create more and better content without creating more work for yourself. You will also know how to easily amplify your content marketing presence, thereby drive more traffic and business to YOUR own media platforms: blog, podcast, website and video channels.    


Speakers
avatar for Viveka von Rosen

Viveka von Rosen

Speaker, Linked into Business
Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.  CEO of Linked Into Business and co-founder of LinkedProspecting, she also hosts the biggest LinkedIn chat on Twitter and co-moderates LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. Forbes has listed her as a top social media influencer, and she has been... Read More →


Saturday May 7, 2016 13:30 - 14:30
"C" Salon

13:30

Crowdfunding Panel
The world of crowdfunding is ever changing.

First it was Kickstarter and Indiegogo. Then came Patreon.

Now the rules are changing to allow shares to be used in some jurisdictions.

Has crowdfunding reached a pinacle of democratization? What are the potential pitfalls? What does this mean for your company, or your idea?

Our panel has been there and done that. Find out how they did it, and what's up next!

Moderators
avatar for Steve Dotto

Steve Dotto

Speaker, Dotto Tech
Spending 15 years teaching Canadians how to use and embrace technology has given Steve a unique perspective on the changing world; a perspective that he shares with energy and passion. A background in comedy, including stints in theatre and with Second City, contribute to make Steve an engaging, relevant, often irreverent, and highly entertaining speaker. | |

Speakers
avatar for Jason Guille

Jason Guille

Producer, Stream of Consciousness
I've been building festivals, conferences and events for a couple decades, and I've found that as a rule they aren't archived, nor are they accessible to people who can't attend in person. There's SO much brilliance all around us, and I want people to have access to it - whenever it works to see it - from wherever they may be. | | So I came up with a vision for a new media company, a social enterprise I've named Stream of Consciousness... Read More →
avatar for David Sawyer

David Sawyer

President, Consider Funding Inc.
David brings a background of experience and over 30 years in the financial services industry to the Global Equity Crowdfunding phenomenon.

 As an entrepreneur and business owner, training and managing dozens of financial service professionals, David has a proven track record of exceptional investor relations and senior management. David is a recognized leader with multi-industry designations and accolades.

 David's experience in the... Read More →


Saturday May 7, 2016 13:30 - 14:30
Colwood Room

14:30

Networking Break
This is your time to meet others, chat, visit the Knowledge Cafe, check out the exhibitors, chill at the #UsedParty, and otherwise get the most of your #SMCamp experience.

Saturday May 7, 2016 14:30 - 14:45
"B" Salon

14:45

Creativity, Social Media, and teaching the next generation…

When we hear Social Media and teenagers in the same sentence, it usually focuses on the negative; cyber-bullying, sexting, etc.  This is of course happening, and we need to protect kids as there is some really bad stuff out there.

However, there is also an incredibly positive side out there too that does not seem to be mentioned as much.  As a teacher at the Pacific School of Innovation and Inquiry, I have personally seen the power of social media be used for good.  We have built businesses, guest blogged, supported organizations, and much more.  We have been using it as a tool to harness our creativity and connect the community.  And really, isn’t that what it is all about?

Join me, Jake West, to explore the imaginative aspects of social media, teenagers, and how we can promote entrepreneurship in our schools.



Speakers
avatar for Jake West

Jake West

Speaker Assistant, Jake West
My life's work is divided into 3 fields, all of equal importance to each other.  1.  Performing - I have to do it.  It is in the very fibre of my being.  I tried to stop doing it once and my soul couldn't take it.  Years of experience on many diverse stages.  I am on the clown audition list for Cirque du Soleil. 2.  Learning/Education - I believe massive, radical change is about to happen and our systems... Read More →


Saturday May 7, 2016 14:45 - 15:45
"A" Salon

14:45

How Small Businesses Are Using Sales & Marketing Automation In 2016 To Increase Sales & Save More Time!
Discover exactly the three phases inside lifecycle marketing that is helping small business today to streamline their marketing and saless processes to start reducing costs (saving time) and increase sales. By learning how lifecycle marketing works you can start converting more online and offiline prospects into real business faster by using our attract, sell, wow lifecycle framework for your business. Make sure to attend this event if you are looking to attract more leads, spend less time in the office, and get more refferals from your happy customers telling their friends abour your product or service. 

Speakers
avatar for Kyle Robinson

Kyle Robinson

Speaker, Kickstart Automation
Kyle Robinson the founder, Kickstart Automation, is a sales and marketing automation company is focused to help small  to help small business start automating their sales and marketing processes that are routine and dragging their business down. Automation and delegation is the fastest way for you to find more freedom and control. Kyle helps businesses increase their customer's lifetime value and convert more leads into sales using... Read More →


Saturday May 7, 2016 14:45 - 15:45
"C" Salon

14:45

How To Think Like A Fan And Use Your Digital Eyeballs
Nothing beats the energy and lasting satisfaction of a positive interaction with a hero. Think Like A Fan is a community focused people first marketing strategy that enables individuals and brands to channel that fan experience with every communication. More than just behind the scenes event previews and VIP pass privileges Think Like A Fan offers an easy to follow playbook for daily social business success.

Speakers
avatar for Brian Fanzo

Brian Fanzo

Change Evangelist, iSocialFanz
Brian Fanzo talks fast and tweets faster. A proud pager wearing millennial, he ​is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian is also one of the founders of Backlamp LLC, the parent company of Summit.Live, the largest live streaming event in the world focused on celebrating creators and storytellers leveraging social live streaming video. | Brian’s #ThinkLikeAFan philosophy has... Read More →


Saturday May 7, 2016 14:45 - 15:45
"B" Salon

14:45

Stop Being A Troll: Social Shaming and Bad Behaviour on Social Media
What's happening with online culture? Why do people cyberbully, cybershame, and otherwise behave badly with impunity? How can we raise the decorum? What are the challenges all this connectivity is having in our culture?

These questions and more are tackled by our crack team of Troll Hunters on what's certain to be a lively and engaging panel.

Moderators
avatar for Paul Holmes

Paul Holmes

Co-Founder, Social Media Camp
Paul Holmes is a technology industry veteran, with 25 years experience working in technology roles. | | He is probably best known as co-organizer of Social Media Camp, the largest annual Social Media event in Canada. In March, 2013, Paul and his Social Media Camp co-presenter Chris Burdge were honoured as 10 to Watch winners by Victoria’s top business publication, Douglas Magazine. | | In addition to his role with Social Media Camp... Read More →

Speakers
avatar for Bosco Anthony

Bosco Anthony

bosco@boscoanthony.com, Tribe 1
Bosco Anthony, an international keynote speaker and influencer in the business and digital community was born in Tanzania, East Africa and currently resides in North Vancouver, British Columbia.   A passionate digital and live storyteller, Bosco has spoken in 40 cities and has completed over 148 speaking engagements, including Digital Camp, Social Media Camp (3 years in a row), Social Media Week and received a standing ovation for his... Read More →
avatar for Katharine Holmes

Katharine Holmes

Brand Advocate, Visualize Social
Katharine Holmes has twenty years’ experience in marketing and communications and she’s seen how social media has changed how we do both. | | Extremely active on social media since 2009, Katharine firmly believes that social media can be used to build community through meaningful (and fun) conversations and sharing of ideas. | | Katharine is proud to be part of Victoria’s vibrant social media community which she has seen grow... Read More →
avatar for Sean Smith

Sean Smith

Speaker, That Social Media Guy
Sean Smith is a Campbell River based Social Media Educator who is all about community. Sean works with Schools, Youth Organizations and Small Businesses, helping educate them on effective use of Social Media and Social Media tools. Sean is also a passionate advocate for Social Media Safety and Anti-CyberBullying in schools, as well. Sean is editor of the Social Media Camp blog and the organizer of the popular Social Media Camp "Coaches".


Saturday May 7, 2016 14:45 - 15:45
Colwood Room

15:45

Networking Break
This is your time to meet others, chat, visit the Knowledge Cafe, check out the exhibitors, chill at the #UsedParty, and otherwise get the most of your #SMCamp experience.

Saturday May 7, 2016 15:45 - 16:05
"B" Salon

16:05

Keynote Address by Tara Hunt: The Truly, Real, Un-BS Secret to Unlocking Word of Mouth
No matter what the hot new marketing trend, it can never beat good ole word of mouth. The only issue? Word of mouth isn't something you create...or is it? In her talk, Tara Hunt will discuss how word of mouth works, how you can actually help foster it for your business, and unveil the key ingredient to unlocking the super crazy kind of word of mouth that will mean that you'll be fighting off customers and won't ever have to pay for an ad again.

The truth is that every big company you admire today started by unlocking this secret. You'll find out what the secret is as well as how to use it to your advantage.

And who is Tara Hunt? She's been working in the field of research, strategy and digital marketing for over 16 years and has been hanging out in online communities for 21. She wrote one of the first books on how the social web is changing marketing, runs a web series called Truly Social as well as a consultancy under the same name. You can find Tara most places under the name @missrogue.

Speakers
avatar for Tara  Hunt

Tara Hunt

Speaker, Tara Hunt
Tara Hunt has over 16 years experience in market research and strategy on both client and agency side. She is an author of a book released in seven languages worldwide, has been quoted in dozens books and articles, spoken at over 150 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company. | | She not only talks the talk of building... Read More →


Saturday May 7, 2016 16:05 - 17:00
"B" Salon