IMPORTANT! You MUST sign up ahead of time for a coach assignment.
Sign up here.
During this time block, meet with your coach to discuss your coaching needs, how to contact your coach, and to plan follow-up meetings throughout the conference.
How do you create meaningful, emotionally engaging content that moves your audience to action? The secret, according to expert storyteller Jordan Bower, is intimacy.
In this highly interactive discussion, Jordan will show you how Silicon Valley start-ups are integrating intimacy into their design process to improve their collaboration and creativity. Using research from anthropologists and Hollywood directors, he'll help you understand how intimacy within your creative team leads to deeper engagement with your audience. And he'll challenge you to heed the Brand Storyteller's call -- and transform your story into guidance and motivation.
BYOBrain. You will be encouraged to participate in this dynamic conversation: What do you want your social media to accomplish for your NFP? What do you need to make that happen?
Online Public Consultation: Making it Real
There is a crisis in public consultation. People don't trust the process anymore. They cannot see that their feedback has any affect on the outcome of decisions or policies. How can we address this crisis?
Internet technology offers fresh potential to invigorate civic engagement and build trust. However, although there have been plenty of opportunities for public commentary, these have been of limited value. Public dialogue has been anonymous and subject to trolls, sock-puppets and astro-turfing. Petitions, surveys and email forms go into black holes. Until consultation is tied to actual observable outcomes, the people and government will not take it seriously. Online consultation needs to generate authentic and defensible data. In other words, we need to make online public consultation 'real' and actionable.
Organizations that seek public input for either legislative or business reasons need new tools for engagement. Civic engagement tools are an ever-expanding suite of software tools and platforms that are being used to modernize resident engagement, leveraging geospatial and 3rd Platform technologies, including social networking tools, mobile apps, data analytics, and cloud computing. A variety of solutions are geared toward open data and crowdsourcing initiatives to collect aggregated resident feedback as well as to foster participation. Others focus on generating actionable reporting and dashboards to bolster civic consultation, and yet others focus on creating information and feedback loops with residents, local businesses and community groups, and other interested stakeholders. The newer capabilities are enabled by cloud, catalyzed by mobile, disseminated by social networks, and informed by Big Data.
Website development is broken and neither good design nor mere social linking drive growth. Never again experience a painful, over-budget, out-of-scope re-design delivered late!
Turn marketing into a profit center through frequent, incremental, and fast roll-outs focusing on revenue-generating areas combined with extensive testing and analytics.
Growth-driven design leveraged with inbound marketing turns websites into cash-machines you and your management team can take to the bank.
On any given day, about 17% of all social media content produced includes a reference to a product, service or brand. But what about the other 83%?!
In this session, Cam will share 3 groundbreaking case studies where top tier organizations have successfully tapped into organic, unbranded user generated content to gain a competitive advantage within their marketplace. Regardless of your company size, budget or digital adoption, this session will help you consider new ways of using social media as a Market Research tool to help benefit your brand and make a stronger case for digital investment.
You’ll learn how to set up a simple system to SAVE HOURS each week on your social media activities, and how to be as effective as possible with the time you spend attracting, growing and building relationships with your ideal audience. The primary way to make money from social media marketing is to build relationships that will lead to sales. There are tools and best practices for time management and automation, but there are no shortcuts for genuine interaction with your audience.
In this session we will cover:
Whether you're a government communications for tourism, security or community engagement - social media is your key to the people. Learn strategies for making sense of social data, increasing awareness for your causes and advocating for social media within your team. Don't miss this groundbreaking workshop by the CEO of Tradable Bits.
Know your customer. Every marketer worth their salt knows this mantra. But, what is the best way to learn who your audience is in the Social Media generation?
Considering 91% of social media doesn't contain a keyword, #hashtag or @mention, how do you connect with those users?
Perfect for any marketer looking to tweak and optimize their current system, this talk will explore how to use location-based marketing tools to enhance your marketing efforts. You will learn how to investigate location-specific trends, discover influencers, and ultimately boost your ROI.
Working with Twitter Inc, Facebook, and other social media giants is actually pretty simple.
You probably know that Twitter, Facebook and the like have different types of data feeds that you can access to understand your customers and market trends. You also probably know that they can be very expensive.
But, what are the differences in the data, why does it matter, and how do you start that conversation?
This presentation is perfect for marketers, developers, and companies that what to learn about different data options or are already considering using into high volume, high integrity data sources like Twitter's Firehose or Facebook's Pylon.
You will learn how to access these information sources, either directly, or through sophisticated marketing platforms. You will also get a feel for what your current methods are missing out on!!
Attendees learn through real world case studies while practicing techniques in-the-moment on their own devices. Topics covered in this informative and entertaining presentation are What is a Sales Funnel Anyway?, The Power of Social Proof, Common Pitfalls, Best Practices For Integration, The Do's and Don'ts of Selling on Social, Advertising on Social, Creating Captivating Offers and finally, Converting Friends to Customers.
Don't miss this "Fireside Chat" with Dave Olson, an experienced public presenter who informs and entertains with a unique style including numerous visual aids, analog artifacts and interactive activities.
Dave’s presentations always inspire fresh thinking by evoking the spirit of historical luminaries remixed with anecdotes from 17+ years in web tech and travel to 30 countries.
This time around, he'll riff on topics about future-proofing, disappearing content, the importance of archiving, media research, and documenting and publishing artifacts with an eye towards forever. Along the way will be anecdotes about Radiouserland, Samuel Peyps, Clayoquot blockades, and exploration of other forms of what we now call "social media."
My session will be your roadmap to LinkedIn Content Marketing Success. Specifically, I will cover the content marketing strategies you need to map, rally and win with LinkedIn Publisher!
After this session you will better understand the relationship between your current content marketing and LinkedIn Publsiher. You will walk away with strategies that help you create more and better content without creating more work for yourself. You will also know how to easily amplify your content marketing presence, thereby drive more traffic and business to YOUR own media platforms: blog, podcast, website and video channels.
When we hear Social Media and teenagers in the same sentence, it usually focuses on the negative; cyber-bullying, sexting, etc. This is of course happening, and we need to protect kids as there is some really bad stuff out there.
However, there is also an incredibly positive side out there too that does not seem to be mentioned as much. As a teacher at the Pacific School of Innovation and Inquiry, I have personally seen the power of social media be used for good. We have built businesses, guest blogged, supported organizations, and much more. We have been using it as a tool to harness our creativity and connect the community. And really, isn’t that what it is all about?
Join me, Jake West, to explore the imaginative aspects of social media, teenagers, and how we can promote entrepreneurship in our schools.
